Top Apparel & Fashion Websites in Iceland

Name: Top websites in Iceland (Apparel & Fashion)
Creator: Semrush
License: https://sr03.toolznex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Iceland, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

boozt.com

82.57K

98.68%81.49K

1.32%1.09K

↑41.78%

↓6.73%

Direct

s4s.is

23.97K

98.17%23.53K

1.83%439

↓13.19%

↓5.84%

Direct

shein.com

23.87K

99.49%23.75K

0.51%121

↓8.92%

↓22.48%

Direct

nextdirect.com

21.92K

97.39%21.35K

2.61%571

↑46.17%

↑77.67%

Direct

zara.com

18.71K

99.41%18.6K

0.59%111

↑36.8%

↑44.52%

Direct

threads.com

15.88K

99.48%15.8K

0.52%83

↓11.18%

↑273.26%

Direct

66north.com

14.47K

98.89%14.31K

1.11%160

↑21.89%

↑9.88%

Direct

kids-world.com

11.61K

96.95%11.26K

3.05%354

↑218.84%

↑20.11%

Direct

asos.com

11.25K

96.43%10.85K

3.57%402

↑114.18%

↓28.8%

Direct

icewear.is

9.86K

100%9.86K

-

↑22.94%

↓14.4%

Direct

vinted.pl

7.38K

99.15%7.32K

0.85%63

↓19.11%

↑81.98%

Direct

biumbium.is

5.42K

100%5.42K

-

↑180.43%

↓22.66%

Direct

opticalstudio.is

5.12K

98.08%5.02K

1.92%98

↑67.3%

↓34.77%

Direct

hm.com

5.1K

94.33%4.81K

5.67%289

↓8.96%

↓15.85%

Search

booztlet.com

5.06K

96.03%4.86K

3.97%201

↑38.32%

↓31.59%

Search

uniqlo.com

4.83K

98.39%4.76K

1.61%78

↑79.44%

↓13.87%

Direct

zalando.pl

4.79K

89.64%4.29K

10.36%496

↑40.04%

↓4.88%

Direct

ralawise.com

4.03K

100%4.03K

-

↑19.41%

↑1,244.8%

Direct

warhammer.com

3.8K

100%3.8K

-

↑30.57%

↑267.57%

Direct

herragardurinn.is

3.51K

100%3.51K

-

↓13.6%

↑22.88%

Direct

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Key Insights on Top Apparel & Fashion Websites in Iceland on August 2026

As of August 2026, boozt.com leads Apparel & Fashion in Iceland with 82.57K monthly visits. Its audience skews desktop-first (98.68% desktop / 98.68% mobile), and traffic is up month over month 41.78% and down year over year -6.73%. s4s.is holds second with 23.97K visits and a desktop-leaning mix (98.17% desktop / 1.83% mobile), while shein.com ranks third with 23.87K visits.

Across the leaders, capouk.com is the most mobile-first (100% of visits), whereas icewear.is is the most desktop-reliant (100%). Momentum favors keringeyewear.com in the latest month (171,900%), while traderie.com shows the steepest pullback.

Acquisition patterns also differ: boozt.com is driven primarily by search, boozt.com by direct, and boozt.com by referral; overall, 73 of the top 100 sites are direct-led, 24 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Iceland