Top Beauty & Cosmetics Websites in Italy

Name: Top websites in Italy (Beauty & Cosmetics)
Creator: Semrush
License: https://sr03.toolznex.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Italy, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.it

2.18M

21.42%466.09K

78.58%1.71M

↑34.49%

↑36.02%

Direct

notino.it

2.09M

24.24%505.86K

75.76%1.58M

↓0.07%

↓0.68%

Direct

sephora.it

1.53M

18.87%288.09K

81.13%1.24M

↑7.45%

↑0.25%

Direct

douglas.it

1.35M

18.93%255.61K

81.07%1.09M

↑9.8%

↓5.99%

Direct

tigota.it

951.07K

13.32%126.64K

86.68%824.43K

↑0.37%

↑41.2%

Direct

cliomakeup.com

754.07K

1.46%11.02K

98.54%743.05K

↓13.24%

↓42.87%

Direct

topfarmacia.it

615.16K

24.8%152.54K

75.2%462.62K

↓20.92%

↓5.11%

Direct

yesstyle.com

547.35K

20.87%114.26K

79.13%433.1K

↓29.16%

↑24.81%

Direct

pinalli.it

516.93K

27.95%144.5K

72.05%372.43K

↓39.07%

↑37.76%

Direct

veralab.it

494.29K

11.21%55.42K

88.79%438.87K

↑11.14%

↓22.07%

Direct

stylevana.com

493.24K

20.46%100.93K

79.54%392.31K

↑1.37%

↑44.7%

Direct

yves-rocher.it

479.96K

4.18%20.08K

95.82%459.88K

↑37.49%

↓15.79%

Direct

fragrantica.com

462.33K

28.92%133.72K

71.08%328.61K

↑59.15%

↑21.95%

Direct

kikocosmetics.com

435.21K

16.44%71.57K

83.56%363.64K

↓11.42%

↓5.06%

Direct

casadelprofumo.it

355.08K

31.51%111.9K

68.49%243.19K

↑58.09%

↑15.15%

Direct

rituals.com

346.29K

11.44%39.62K

88.56%306.67K

↑77.38%

↑14.73%

Direct

aroma-zone.com

332.08K

12.16%40.37K

87.84%291.71K

↑14.41%

↑22.82%

Direct

avon.it

309K

3.21%9.91K

96.79%299.09K

↑81.92%

↓54.38%

Direct

garnier.it

278.34K

8.07%22.47K

91.93%255.88K

↓5.32%

↓3.53%

Direct

primor.eu

271.13K

22.48%60.94K

77.52%210.19K

↓28.38%

↑194.14%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Beauty & Cosmetics Websites in Italy on August 2026

As of August 2026, fragrantica.it leads Beauty & Cosmetics in Italy with 2.18M monthly visits. Its audience skews mobile-first (21.42% desktop / 21.42% mobile), and traffic is up month over month 34.49% and up year over year 36.02%. notino.it holds second with 2.09M visits and a mobile-leaning mix (24.24% desktop / 75.76% mobile), while sephora.it ranks third with 1.53M visits.

Across the leaders, tenartis.com is the most mobile-first (100% of visits), whereas farmaciamazziniroma.it is the most desktop-reliant (52.59%). Momentum favors tenartis.com in the latest month (41,047.98%), while vichy.it shows the steepest pullback.

Acquisition patterns also differ: fragrantica.it is driven primarily by search, fragrantica.it by direct, and fragrantica.it by referral; overall, 87 of the top 100 sites are direct-led, 11 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Italy